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  • Principles of Marketing, Global Edition (17e)

    Title type
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >

  • Principles of Marketing, Global Edition eBook (17e)

    Title type
    NZ/Pacific customers only
    Digital Access Code. When you buy an eBook you will receive a unique digital redemption code and instructions on how to access this product. Please note: eBooks are available for download immediately and cannot be returned once purchased. VitalSource eBook - A digital book that fits your porta... Read more >

  • QuickBooks 2018: A Complete Course with QuickBooks 2018 Access Card (17e)

    Title type
    For one-semester courses in microcomputer accounting. A real-world experience with extensive hands-on material Designed for students familiar with the essentials of the accounting cycle and how it relates to business, QuickBooks® Desktop 2018: A Complete Course is a comprehensive instructional... Read more >