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  • Essential Guide to Marketing Planning (4e)

    Title type
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to dev... Read more >

  • Management Control Systems: Performance Measurement, Evaluation and Incentives (4e)

    Title type
    This best-selling and market-leading text gives students a thorough understanding of the core concepts and key topics of management control and related performance measurement and incentive systems, processes, and critical trade-offs in their design and use, employing a wide range of international c... Read more >

  • Persuasion: The art of influencing people (4e)

    Title type
    It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of wo... Read more >

  • Relationship Marketing: Exploring Relational Strategies in Marketing (4e)

    Title type
    Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continu... Read more >

  • Rules of Wealth, The: A personal code for prosperity and plenty (4e)

    Title type
    Some people seem to find money so easy. Easy to make, easy to hold on to and easy to grow. The rest of us just find it easy to spend. Here’s a personal code for a life of prosperity and plenty.