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  • Principles of Marketing, Global Edition (17e)

     
    Title type
    Book
    $136.99
     
    Present five major themes using a clear and compelling customer-value approach The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing proces... Read more >
     

  • Principles of Marketing, Global Edition eBook (17e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code. When you buy an eBook you will receive a unique digital redemption code and instructions on how to access this product. Please note: eBooks are available for download immediately and cannot be returned once purchased. VitalSource eBook - A digital book that fits your porta... Read more >
     

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