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  • A Framework for Marketing Management, Global Edition (6e)

     
    Title type
    Book
    $114.99
     
      For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketin... Read more >
     

  • A Framework for Marketing Management, Global Edition eBook (6e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook. Please note: eBooks are available for download ... Read more >
     

  • Auditing Cases: An Interactive Learning Approach VitalSource eText (6e)

     
    Title type
    eBook
    $57.00
    NZ/Pacific customers only
     
    Digital Access Code. When you buy a VitalSource eText you will receive a unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – dig... Read more >
     

  • Customer Service: A Practical Approach (6e)

     
    Title type
    Book
    $154.99
     
    For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles.   The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important... Read more >
     

  • Customer Service: Career Success Through Customer Loyalty (6e)

     
    Title type
    Book
    $160.99
     
    For courses in Customer Service.   Customer Service: Career Success through Customer Loyalty, provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link be... Read more >
     

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