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  • Business Ethics

     
    Title type
    Book
    $217.99
     
    For undergraduate business ethics courses.The ethical training business students need to be successful in today’s challenging business world. Recent scandals have created a mistrust that has spread through the entire business sector, jeopardizing public confidence in the stock market and econo... Read more >
     

  • Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2e)

     
    Title type
    Book
    $121.99
     
    Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
     

  • International Financial Reporting Standards

     
    Title type
    Book
    $63.99
     
    This IFRS Supplement discusses the general context of US Generally Accepted Accounting Principles (US GAAP) and International Financial Reporting Standards (IFRS) and provides background information about the use of US GAAP and IFRS and ‘players’ that will ultimately affect how and when ... Read more >
     

  • Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

     
    Title type
    Book
    $54.99
     
    Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, effic... Read more >
     

  • Marketing of High-Technology Products and Innovations (3e)

     
    Title type
    Book
    $217.99
     
    For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to successfully market high-tech products.    Marketing of High-Technology Products and Innovations is the only text on the market that focuses on ... Read more >
     

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