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  • Advertising & IMC: Principles and Practice, Global Edition (11e)

     
    Title type
    Book
    $123.99
     
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >
     

  • Advertising & IMC: Principles and Practice, Global Edition eBook (11e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook. Please note: eBooks are available for download ... Read more >
     

  • Advertising & IMC: Principles and Practice, Global Edition MyLab Marketing with eText (11e)

     
    Title type
    Access Code (Digital)
    $75.00
     
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. Please note: The duration of access to a MyLab is set by your instructo... Read more >
     

  • Advertising & IMC: Principles and Practice, Global Edition MyLab Marketing without eText (11e)

     
    Title type
    Access Code (Digital)
    $50.00
     
    Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time. This product does not include access to the eText. Please note: The dura... Read more >
     

  • Business Data Networks and Security (11e)

     
    Title type
    Book
    $378.99
     
    For undergraduate and graduate courses in Business Data Communication / Networking (MIS).   Prepare for the modern workplace with networking and security essentials With a clear writing style and a focus on contemporary technologies, Business Data Networks and Security guides readers through... Read more >
     

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