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  • Advertising & IMC: Principles and Practice, Global Edition (11e)

     
    Title type
    Book
    $123.99
     
    For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, dir... Read more >
     

  • Advertising & IMC: Principles and Practice, Global Edition eBook (11e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook. Please note: eBooks are available for download ... Read more >
     

  • Business Essentials, Global Edition (11e)

     
    Title type
    Book
    $129.99
     
    For Introduction to Business courses. Focus on the Practical Skills and Important Developments in BusinessThe recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Bus... Read more >
     

  • Business Essentials, Global Edition VitalSource eText (11e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code. When you buy a VitalSource eText you will receive a unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – dig... Read more >
     

  • Consumer Behavior, Global Edition VitalSource eText (11e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code. When you buy a VitalSource eText you will receive your unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – ... Read more >
     

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