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  • Advertising: Strategy, Creativity and Media

     
    Title type
    Book
    $127.99
     
    The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional stude... Read more >
     

  • B2B Digital Marketing: Using the Web to Market Directly to Businesses

     
    Title type
    Book
    $33.99
     
    B2B Digital Marketing is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies.   The book is divided into three sections:   Planning, introduces the various digital mar... Read more >
     

  • Be Your Own Career Coach: The toolkit you need to build the career you want

     
    Title type
    Book
    $28.99
     
    All the expertise and proven benefits of one-to-one time with a professional career coach, but for a fraction of the price. Take control of your career, improve your employability, identify your unique brand and skill set and fast track your career to the next level. Includes a full, detai... Read more >
     

  • Be Your Own Career Coach: The toolkit you need to build the career you want VitalSource eText

     
    Title type
    eBook
    $20.49
     
    When you buy a VitalSource eText you will receive, via email, your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – digital books tha... Read more >
     

  • Blogging to Drive Business VitalSource eText: Create and Maintain Valuable Customer Connections (2e)

     
    Title type
    eBook
    $28.49
    NZ/Pacific customers only
     
    Digital Access Code. When you buy a VitalSource eText you will receive your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – digital ... Read more >
     

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