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  • Buyer Behaviour (2e)

     
    Title type
    Book
    $101.99
     
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ... Read more >
     

  • Conflict Survival Kit: Tools for Resolving Conflict at Work (2e)

     
    Title type
    Book
    $127.99
     
    For courses in Organisational Leadership and Supervision, Human Resources Management, Communications and Conflict Studies.   Taking a front-line view, The Conflict Survival Kit: Tools for Resolving Conflict at Work focuses on topics supervisors, team leads and managers need to know to address... Read more >
     

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