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  • Buyer Behaviour (2e)

     
    Title type
    Book
    $101.99
     
    Why do buyers make the decisions they do, and how can marketers influence these decisions?   Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ... Read more >
     

  • Customer Service: Career Success Through Customer Loyalty (6e)

     
    Title type
    Book
    $160.99
     
    For courses in Customer Service.   Customer Service: Career Success through Customer Loyalty, provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link be... Read more >
     

  • Marketing

     
    Title type
    Book
    $101.99
     
    Good marketing skills are essential to the success of any business or organisation.  More than just ‘selling’ a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer’s needs better than the comp... Read more >
     

  • Professional Kitchen Manager, The

     
    Title type
    Book
    $181.99
     
    For Culinary Arts courses in Cost Control, Menu Planning and Development, Purchasing, and Supervision.    Focusing on back-of-house management, Professional Kitchen Management addresses topics such as supervision, menu planning, development and use of standard recipes,  purch... Read more >
     

  • Six Rules of Brand Revitalization VitalSource eText: Learn the Most Common Branding Mistakes and How to Avoid Them (2e)

     
    Title type
    eBook
    $36.99
    NZ/Pacific customers only
     
    Digital Access Code. When you buy a VitalSource eText you will receive a unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – dig... Read more >
     

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