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  • Exploring Public Relations (4e)

    Title type
    This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including ca... Read more >

  • Introduction to Public Relations

    Title type
    Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some ... Read more >

  • Introduction to Public Relations VitalSource eText

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  • The Financial Times Guide to Social Media Strategy: Boost your business, manage risk and develop your personal brand

    Title type
    This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SOCIAL MEDIA MARKETING LEADERSHIP BRANDING NETWORKING Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted th... Read more >