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  • From Concept to Consumer: How to Turn Ideas Into Money (paperback)

     
    Title type
    Book
    $37.99
     
    In From Concept to Consumer, legendary product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here,... Read more >
     

  • Open Brand: When Push Comes to Pull in a Web-Made World, The

     
    Title type
    Book
    $47.99
     
    Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practices and precepts, a portrait gallery of icitizens, and a strategic framework for creating and ... Read more >
     

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