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  • Simply Marketing Communications

     
    Title type
    Book
    $134.99
     
    Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill’s comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basi... Read more >
     

  • ZAG VitalSource eText: The #1 Strategy of High-Performance Brands

     
    Title type
    eBook
    $33.99
    NZ/Pacific customers only
     
    When you buy a VitalSource eText you will receive your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – digital books that fit your p... Read more >
     

  • ZAG: The #1 Strategy of High-Performance Brands

     
    Title type
    Book
    $40.99
     
    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiatio... Read more >
     

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