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  • Law for Purchasing and Supply (3e)

     
    Title type
    Book
    $135.99
     
    Law for Purchasing and Supply divides this complex area of the law into five logical parts: chapters introduce a topic area, explain the relevant law and give examples of how the law is applied in practice. This step-by-step approach enables the authors to maintain a comprehensive coverage of the su... Read more >
     

  • Simply Marketing Communications

     
    Title type
    Book
    $134.99
     
    Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill’s comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basi... Read more >
     

  • Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

     
    Title type
    Book
    $33.99
     
    Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any ... Read more >
     

  • Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

     
    Title type
    Book
    $47.99
     
    Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first c... Read more >
     

  • Relationship Marketing: Exploring Relational Strategies in Marketing (4e)

     
    Title type
    Book
    $132.99
     
    Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continu... Read more >
     

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