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  • Fundamentals of Retailing and Shopper Marketing

    Title type
    Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and pract... Read more >

  • Retail Marketing Management: Principles and Practice

    Title type
    The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other im... Read more >

  • Retail Marketing Management: Principles and Practice VitalSource eText

    Title type
    Digital Access Code. When you buy a VitalSource eText you will receive your unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – ... Read more >

  • Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

    Title type
    Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first c... Read more >