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  • Customer Relationship Management (2e)

     
    Title type
    Book
    $127.99
     
    Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. ... Read more >
     

  • Customer Relationship Management eBook (2e)

     
    Title type
    eBook
    $60.00
     
    Digital Access Code. When you buy an eBook you will receive a unique digital redemption code and instructions on how to access this product direct from VitalSource. Please note: eBooks are available for download immediately and cannot be returned once purchased. VitalSource eBook - A digital b... Read more >
     

  • Relationship Marketing: Exploring Relational Strategies in Marketing (4e)

     
    Title type
    Book
    $132.99
     
    Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continu... Read more >
     

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