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  • Introduction to Public Relations

     
    Title type
    Book
    $112.99
     
    Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some ... Read more >
     

  • Social Media and Public Relations: Eight New Practices for the PR Professional

     
    Title type
    Book
    $36.99
     
    In this concise, focused, action-oriented book, industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows professionals how to systematically expand their r... Read more >
     

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