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  • Brilliant Marketing Plans: What to know and do to make a successful plan

     
    Title type
    Book
    $28.99
     
    Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most comm... Read more >
     

  • Marketing Planning: Strategy, Environment and Context

     
    Title type
    Book
    $113.99
     
    Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study w... Read more >
     

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