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  • Advertising: Strategy, Creativity and Media

     
    Title type
    Book
    $127.99
     
    The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional stude... Read more >
     

  • Corporate Reputation, Brand and Communication

     
    Title type
    Book
    $117.99
     
    Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impr... Read more >
     

  • Corporate Reputation, Brand and Communication VitalSource eText

     
    Title type
    eBook
    $60.00
     
    Digital Access Code. When you buy a VitalSource eText you will receive your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – digital ... Read more >
     

  • Essentials of Marketing Communications

     
    Title type
    Book
    $132.99
     
    Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and th... Read more >
     

  • Simply Marketing Communications

     
    Title type
    Book
    $134.99
     
    Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill’s comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basi... Read more >
     

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