Basic Business Statistics + PHStat Access Kit for Statistics (4e) : 9781488608827

Basic Business Statistics + PHStat Access Kit for Statistics (4e)

Berenson
 
Edition
 
4
ISBN
 
9781488608827
ISBN 10
 
1488608822
Published
 
20/11/2015
Published by
 
Pearson Australia
Pages
 
720
Format
 
In stock
 
Title type
Value Pack
$135.99
 
 
 
Description
This pack contains 1 copy of Basic Business Statistics and 1 printed access card to PHStat Access Kit for Statistics.

Berenson’s clear and consistent explanations of how and why accepted statistical techniques are used and fresh, conversational writing style helps students with their comprehension of the concepts.

Berenson’s ‘real world’ business focus takes students beyond the pure theory by relating statistical concepts to functional areas of business with real people working in real business environments, using statistics to tackle real business challenges.

PHStat is an add-in for Microsoft Excel offered by Pearson that simplifies the task of operating Excel. PHStat creates real Excel worksheets that use in-worksheet calculations. PHStat comes packaged as a zip file archive that you download and unzip to the folder of your choice.

Table of contents
PART 1 PRESENTING AND DESCRIBING INFORMATION
1 Introduction and data collection
2 Presenting data in tables and charts
3 Numerical descriptive measures

PART 2 MEASURING UNCERTAINTY
4 Basic probability
5 Some important discrete probability distributions
6 The normal distribution and other continuous distributions
7 Sampling distributions

PART 3 DRAWING CONCLUSIONS ABOUT POPULATIONS BASED ONLY ON SAMPLE INFORMATION
8 Confidence interval estimation
9 Fundamentals of hypothesis testing: One-sample tests
10 Hypothesis testing: two sample tests
11 Analysis of variance

PART 4 DETERMINING CAUSE AND MAKING RELIABLE FORECASTS
12 Simple linear regression
13 Introduction to multiple regression
14 Time-series forecasting and index numbers
15 Chi-square tests

Click here to download the detailed contents list (611 Kb)

Features & benefits
  • Australasian approach. Through the use of detailed conceptual explanations and engaging local examples and cases, the text makes statistics comprehensible, relevant and enjoyable to students.
  • Key formulas are located at the end of each chapter, and at the end of the text, to aid revision.
  • Real people, Real Stats interviews open each part. These introduce real people working in real business environments, using statistics to tackle real business challenges.
  • Motivating real world business scenarios. Each chapter begins with a scenario that shows how statistics are used in the functional areas of business–accounting, finance, information systems, management, and marketing. Each scenario is used throughout the chapter to provide an applied context for the concepts.
  • Using Statistical software. The text and student resources showcase the most common packages used in the business world, providing the step-by-step instructions necessary to perform most statistical analyses using the most current version of Excel, PHStat, Minitab and SPSS.
  • Emphasis on data analysis and interpretation. Output from Excel is featured within each chapter, allowing students to focus on interpreting the software output to make informed business decisions.
  • Visual Explorations, a Microsoft Excel workbook included online, which allows you interactively to explore important statistical concepts. For example, in descriptive statistics, you can observe the effect of changes in the data on the mean, median, quartiles and standard deviation.
  • End-of–part problems allow students to decide on the statistical approach to use in a problem that encompasses more than just one chapter’s learning. This provides opportunities to bring all the concepts together and presents a more realistic scenario that students would experience in a business environment.
  • Ethical issues sections are integrated into many chapters, raising issues for ethical consideration.
Pack Items
Sample Pages