The Business Environment eBook (8e) : 9781292174365

The Business Environment eBook (8e)

Worthington,I et al
 
Edition
 
8
ISBN
 
9781292174365
ISBN 10
 
1292174366
Published
 
10/12/2018
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$60.00
 
 
 
Description

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About the book: In an uncertain economic environment with fast-paced changing cultures and contexts, today’s organisations can seem a tricky and complex world to understand. The Business Environment – A Global Perspective endows students with a toolset for identifying, analysing and planning for external (PESTLE) and internal factors in business strategy. This book is about all of us and the world we and businesses live in, because organisations do not exist in a vacuum.

Now in its 8th Edition this text gives students the fundamental knowledge of how domestic and international business environments operate in a systematic and logical approach. The Business Environment takes the reader through contexts, types of organisation and markets, dealing with contemporary issues in socioeconomic, political and legal structures.

  • Clear explanations of economics such as why the prices of things we buy might go up or down, or why at any given time it might be harder or easier to get a job.
  • Put theory into practice with a wealth of case studies from a diverse range of local and international organisations such as Facebook, GSK and JCB building into more detailed International Business in Action part case studies providing real life data to analyse on e.g. Quantitative Easing and the global financial crisis.
  • End of chapter review and discussion questions along with assignments – to test both your knowledge and understanding and how to apply the concepts in real life, and new – Brexit, contexts.

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Table of contents
  • Part One INTRODUCTION
  • 1 Business organisations: the external environment
  • 2 Business organisations: the internal environment
  • 3 The global context of business
  • International business in action: The global car industry and the changing business environment
  • Part Two CONTEXTS
  • 4 The political environment
  • 5 The macroeconomic environment
  • 6 The demographic, social and cultural context of business
  • 7 The resource context: people, technology and natural resources
  • 8 The legal environment
  • 9 The ethical and ecological environment
  • International business in action: Migration
  • Part Three FIRMS
  • 10 Legal structures
  • 11 Size structure of firms
  • 12 Industrial structure
  • 13 Government and business
  • International business in action: A lot of bottle
  • Part Four MARKETS
  • 14 The market system
  • 15 Market structure
  • 16 International markets and trade
  • 17 Governments and markets
  • International business in action: Working with the grain of the market
  • Part Five CONCLUSION
  • 18 Strategy and the changing environment
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