Consumer Behavior: Buying, Having and Being, Global Edition (12e) : 9781292153100

Consumer Behavior: Buying, Having and Being, Global Edition (12e)

Solomon
 
Edition
 
12
ISBN
 
9781292153100
ISBN 10
 
1292153105
Published
 
21/03/2017
Published by
 
Pearson Higher Ed USA
Pages
 
624
Format
 
In stock
 
Title type
Book
$139.99
 
 
Title type
 
$60.00
 
 
Title type
 
$75.00
 
 
Title type
 
$50.00
 
 
Description

For courses in Consumer Behaviour.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behaviour.

Table of contents
  • 1. Buying, Having, and Being: An Introduction to Consumer Behavior
  • 2. Consumer and Social Well-Being
  • 3. Perception
  • 4. Learning and Memory
  • 5. Motivation and Affect
  • 6. The Self: Mind, Gender, and Body
  • 7. Personality, Lifestyles, and Values
  • 8. Attitudes and Persuasive Communications
  • 9. Decision Making
  • 10. Buying, Using, and Disposing
  • 11. Groups and Social Media
  • 12. Income and Social Class
  • 13. Subcultures
  • 14. Culture
New to this edition

About the Book

Content that Reflects Major Trends and Changes that Impact the Study of Consumer Behavior

  • Coverage of major emerging topics include Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
  • Global focus looks at consumers around the world whose diverse experiences with buying, having, and being are increasingly crucial to understand.
  • A totally restructured Table of Contents organizes material into four sections:
  • Section One introduces the field of consumer behavior and the issues related to well-being.
  • Section Two dives deeper into micro influences such as perception and learning.
  • Section Three examines how consumers make decisions toward products and services.
  • Section Four shows how macro variables such as group dynamics, culture, and communications platforms like social media influence decisions.
  • A Wheel of Consumer Behavior section underscores the complex–and often inseparable–interrelationships between the individual consumer and his or her social realities.
  • CB As I See It boxes in each chapter feature prominent consumer behavior researchers who share their current work with students.
  • Up-to-the-minute content applied to each chapter includes over 100 new key terms spanning from “Net Neutrality” to “Retail Therapy.”
  • The Tangled Web section points out some of the abuses of this fascinating new medium including privacy issues, exploiting consumers, and false information.
  • Exploration of Virtual Communities looks at the impact of consumers interacting directly with other people who live both around the block and around the world.
  • Marketing Opportunity boxes highlight the fascinating ways in which marketing practitioners translate the wisdom they glean from consumer research into actual business activities and application.
  • Marketing Pitfall activities boxes highlight marketing mistakes or ethically suspect practices.
  • Illustrations of the changing digital world radiate throughout this edition.
  • A digital consumer focus explores social media platforms and how they change consumer behavior.

Features that Enhance the Student Learning Experience

 

  • UPDATED! Chapter Objectives at the beginning of each chapter provide an overview of key issues to be covered in the chapter.
  • UPDATED! Each chapter summary is organized around the initial chapter objectives to help integrate the material from the chapter.
  • 6 New End-of-Chapter Cases have been added and 6 End-of-Chapter Cases have been updated.

 

Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.


Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

Before Class

  • The Chapter Warm-up helps you hold your students accountable for learning key concepts in each chapter before coming to class. The assignment consists of basic questions related to topics in the text, and gives students the chance to access their eText to read about the topics in question. Grading and item analysis in the assignment allow you to see what students know and don’t know.
  • Dynamic Study Modules help students study effectively on their own by continuously assessing their activity and performance in real time. Here's how it works: students complete a set of questions with a unique answer format that also asks them to indicate their confidence level. Questions repeat until the student can answer them all correctly and confidently. Once completed, Dynamic Study Modules explain the concept using materials from the text. These are available as graded assignments prior to class, and accessible on smartphones, tablets, and computers.

·    Pearson eText keeps students engaged in learning on their own time, while helping them achieve greater conceptual understanding of course material. Combining resources that illuminate content with accessible self-assessment, Pearson MyLab Marketing with eText provides students with a complete digital learning experience—all in one place.   

During Class

  • Learning Catalytics is an interactive, student response tool that uses students’ smartphones, tablets, or laptops to engage them in more sophisticated tasks and thinking. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. Instructors, you can:
    • Pose a variety of open-ended questions that help your students develop critical thinking skills
    • Monitor responses to find out where students are struggling
    • Use real-time data to adjust your instructional strategy and try other ways of engaging your students during class
    • Manage student interactions by automatically grouping students for discussion, teamwork, and peer-to-peer learning
  • Reporting Dashboard: View, analyze, and report learning outcomes clearly and easily, and get the information you need to keep your students on track throughout the course with the new Reporting Dashboard. Available via the MyLab Gradebook and fully mobile-ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner.

 After Class

  • Branching, Decision-Making Simulations put your students in the role of manager as they make a series of decisions based on a realistic business challenge. The simulations change and branch based on their decisions, creating various scenario paths. At the end of each simulation, students receive a grade and a detailed report of the choices they made with the associated consequences included.
  • Video Exercises explore a variety of business topics related to the theory students are learning in class. Quizzes assess students’ comprehension of the concepts covered in each video.
  • Writing Space. Better writers make great learners–who perform better in their courses. Designed to help you develop and assess concept mastery and critical thinking, the Writing Space offers a single place to create, track, and grade writing assignments, provide resources, and exchange meaningful, personalized feedback with students, quickly and easily. And because of integration with Turnitin®, Writing Space can check students’ work for improper citation or plagiarism.
  • Quizzes and Tests: Pre-built quizzes and tests allow you to quiz students without having to grade the assignments yourself.
Features & benefits

 

Content that Reflects Major Trends and Changes that Impact the Study of Consumer Behaviour

  • NEW! Coverage of major emerging topics include Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
  • NEW! Global focus looks at consumers around the world whose diverse experiences with buying, having, and being are increasingly crucial to understand.
  • NEW! A totally restructured Table of Contents organises material into four sections:
  • Section One introduces the field of consumer behaviour and the issues related to well-being.
  • Section Two dives deeper into micro influences such as perception and learning.
  • Section Three examines how consumers make decisions toward products and services.
  • Section Four shows how macro variables such as group dynamics, culture, and communications platforms like social media influence decisions.
  • NEW! A Wheel of Consumer Behaviour section underscores the complex—and often inseparable—interrelationships between the individual consumer and his or her social realities.
  • NEW! CB As I See It boxes in each chapter feature prominent consumer behaviour researchers who share their current work with students.
  • NEW! Up-to-the-minute content applied to each chapter includes over 100 new key terms spanning from “Net Neutrality” to “Retail Therapy.”
  • NEW! The Tangled Web section points out some of the abuses of this fascinating new medium including privacy issues, exploiting consumers, and false information.
  • NEW! Exploration of Virtual Communities looks at the impact of consumers interacting directly with other people who live both around the block and around the world.
  • NEW! Marketing Opportunity boxes highlight the fascinating ways in which marketing practitioners translate the wisdom they glean from consumer research into actual business activities and application.
  • NEW! Marketing Pitfall activities boxes highlight marketing mistakes or ethically suspect practices.
  • NEW! Illustrations of the changing digital world radiate throughout this edition.
  • NEW! A digital consumer focus explores social media platforms and how they change consumer behaviour.
  • The Consumer and Social Well-Being chapter highlights pressing ethical issues relevant to consumer behaviour such as privacy, sustainability, and addiction.

Features that Enhance the Student Learning Experience

  • UPDATED! Chapter Objectives at the beginning of each chapter provide an overview of key issues to be covered in the chapter.
  • UPDATED! Each chapter summary is organised around the initial chapter objectives to help integrate the material from the chapter.
  • NEW! 6 New End-of-Chapter Cases have been added and 6 End-of-Chapter Cases have been updated.
  • A Critical Thinking in Consumer Behaviour: Case Study is located at the end of each chapter, along with discussion questions to help students apply the case to the chapter’s contents.
  • Chapter Objectives at the beginning of each chapter provide an overview of key issues to be covered in the chapter. Each chapter summary is then organised around the objectives to help students integrate the material they have read.
  • Review at the end of each chapter helps students to study key issues.
  • The Consumer Behaviour Challenge at the end of each chapter is divided into two sections:
    • Discuss poses thoughtful issues that encourage students to consider pragmatic and ethical implications of the material they have read.
    • Apply allows students to “get [their] hands dirty” as they conduct mini-experiments and collect data in the real world to better grasp the application of consumer behaviour principles.
Student supplements