Remarkable Brand Experiences : 9781292142135

Remarkable Brand Experiences

 
Edition
 
1
ISBN
 
9781292142135
ISBN 10
 
1292142138
Published
 
20/06/2020
Published by
 
Pearson United Kingdom
Pages
 
224
Format
 
Available once published
 
Title type
Book
$34.69
 
 
 
Description
In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.
Author biography
Deborah Saunders is a passionate advocate of customer experience, and its essential role in building strong and enduring brands. With over 20 years’ experience in marketing and strategy consulting, she has worked with businesses big and small, across three continents, in helping them transform the way they interact with customers and create strong brands.