100 Things Every Designer Needs to Know About People : 9780321767530

100 Things Every Designer Needs to Know About People

Weinschenk, Susan
 
Edition
 
1
ISBN
 
9780321767530
ISBN 10
 
0321767535
Published
 
14/06/2011
Published by
 
Pearson Higher Ed USA
Pages
 
256
Format
 
Available on demand
 
Title type
Book
$47.99
 
 
Title type
 
$39.49
 
 
Description
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behaviour. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.
Table of contents
  • The Psychology of Design
  • How People See
  • How People Read
  • How People Remember
  • How People Think
  • How People Focus Their Attention
  • What Motivates People
  • People Are Social Animals
  • How People Feel
  • People Make Mistakes
  • How People Decide
  • Bibliography
  • INDEX
Author biography

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology.

She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Sample Pages