Brilliant Marketing Plans: What to know and do to make a successful plan : 9780273756293

Brilliant Marketing Plans: What to know and do to make a successful plan

 
Edition
 
1
ISBN
 
9780273756293
ISBN 10
 
027375629X
Published
 
06/12/2011
Published by
 
Pearson United Kingdom
Pages
 
272
Format
 
Available on demand
 
Title type
Book
$28.99
 
 
Title type
 
$22.99
 
 
Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

Table of contents

1.      What makes a brilliant marketing plan?

 

PRODUCTS

2.      Speed up product development

3.      Launch a new product

4.      Add value with service

 

MARKET DEVELOPMENT

5.      Educate the market

6.      Reposition a company 

7.      Take your business online        

8.      Make the most of social media 

 

SALES CHANNELS

9.      Improve sales force performance

10.  Reduce the sales cycle

11.  Develop key account business

12.  Manage customer partnerships effectively

13.  Improve distributor performance

14.  Control competitors

 

CUSTOMERS

15.  Enhance customer experience

16.  Strengthen customer relationships

 

17.  Keep tuned to the market

Student supplements