Brilliant Online Marketing: How To Use The Internet To Market Your Business, 1st edition
Title overview
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.
This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk
Table of contents
1 Ten online marketing mistakes to avoid
2 Your website your conversion engine
3 Search engine optimisation
4 Search engine marketing
5 Online advertising
6 E-mail marketing
7 Blogging
8 Social media
9 Online PR
10 Mobile marketing
Conclusion
Each of the main chapters (will:
Explain what it is and why you should be interested in it
Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly
Include a case study of a marketer who has used the technique to good effect
Conclude with an interview with an expert in the topic
For teachers
All the material you need to teach your courses.
Discover teaching materialAdditional resources
If your product offers teacher or instructor resources, or additional supporting material, these can be accessed via the appropriate website or product page:
Higher education products published in Australia or New Zealand: Pearson Resource CentreHigher education products published outside Australia and New Zealand: Pearson global website
K-12 School products:English Learning Student & Teacher resources: Pearson English Website
Published by Pearson United Kingdom (November 25th 2010) - Copyright © 2011