Brilliant Online Marketing: How To Use The Internet To Market Your Business, 1st edition

  • Alex Blyth

Title overview

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.

This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk

Table of contents

1          Ten online marketing mistakes to avoid

2          Your website – your conversion engine

3          Search engine optimisation

4          Search engine marketing

5          Online advertising

6          E-mail marketing

7          Blogging

8          Social media

9          Online PR

10        Mobile marketing

Conclusion


Each of the main chapters (will:

 

Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic

For teachers

All the material you need to teach your courses.

Discover teaching material

Additional resources

If your product offers teacher or instructor resources, or additional supporting material, these can be accessed via the appropriate website or product page:

Higher education products published in Australia or New Zealand: Pearson Resource Centre

Higher education products published outside Australia and New Zealand: Pearson global website

K-12 School products:

English Learning Student & Teacher resources: Pearson English Website

Published by Pearson United Kingdom (November 25th 2010) - Copyright © 2011