YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television.  New New Media details the benefits, opportunities, and dangers of these transformations.

New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers. This distinguishing feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are shifting.

• As a part of the Penguin Academic series, New New Media offers students the most cutting-edge information at a competitively lower price.
• New New Media is about the advent and the impact of media newer than ‘new’ media — as different from the classic new media of email and websites, as those new media are to old media such as newspapers and television.
• Discusses how new new media is turning consumers of media (teens, adults, children)  into producers of media and global communicators.
• Analyzed in greater depth than that found in other contemporary resources, readers are able to gain insight not only into the mechanics of Blogging (Ch.2), YouTube (Ch.3), Wikipedia (Ch.4), Digg (ch.5), Second Life (Ch.9), Podcasting (Ch.10), Twitter (ch.8), Facebook and Myspace (ch.8), but also into the role these new new media are actively playing in shaping our society.
• Discussed alongside the use of new new media, the 2008 Election (ch.12) provides a relevant backdrop through which the reader can grasp the influence new new media are having on the world.
• Extensive research and sources, as well as the author’s first-hand experience as a practitioner with each of the media considered in the book, provides an academic framework through which to explore and understand new new media.

Preface

1: Why ‘New New’ Media?

         New New Media Encompass Prior New Media Principles

         Why “New New” Rather than Social Media, Screen Arts, or Web 2 or 3.0?

         Categories of New New Media

         Speed in New New Media Evolution Not Only In Software But Hardware

         The Prime Methodology: Learning by Doing

         The Order and Content of the Chapters

2:  Blogging

          A Thumbnail History of Electronic Writing

          Blogging about Anything, Forever

          Comment Moderation

          Commenting on the Blogs of Others

          Comments as Correctors

          MySpace Message from Stringer Bell, of The Wire

          Changing the Words in Your Blog After Publication

          Long Range Blogging and Linking

          Group Blogging

          Monetizing Your Blog

          Is Monetization Incompatible with the Ideals of Blogging?

          Dressing Up Your Blog with Images, Videos, and Widgets

          Gauging the Readership of Your Blog

          Different Blogging Platforms

          Are Bloggers Entitled to the Same 1^st Amendment Protection as Old-Media

               Journalists?

          Bloggers and Lobbyists

          Anonymity in Blogging

          Blogging for Others

          Changing the World with Your Blog

          A Town Supervisor and His Blog

          “Bloggers in Pajamas”

          The Blogosphere is Not Monolithic and Not All-Powerful

          Further Tensions Between New New Media and Older Forms

          The Need for Old Media Reporting in an Age of New New Media Journalism

          Old Media and New New Media Symbiosis: Easter Eggs for Lost and Fringe

3:  YouTube

          “Obama Girl”

           YouTube Presidential Primary Debates

          Telegenic + YouTube = Cybergenic

          YouTube Undeniability and Democracy

          YouTube Usurps Television as a Herald of Public Events

          YouTube is Not Only Omni-Accessible and Free to Viewers — It’s Free to

                Producers

          Obama as the New FDR in New New Media as well as the New New Deal

          Amateur YouTube Stars and Producers

          Viral Videos

          Viral Videos Gone Bad

          The YouTube Revolution in Popular Culture

          Roy Orbison’s Guitar

          “My Guitar Gently Weeps” Through the Ages

          YouTube Retrieves MTV

          Will YouTube Put iTunes Out of Business?

          YouTube Refutes Lewis Mumford, and Turns the Videoclip Into a Transcript

          Tim Russert, 1950-2008

          YouTube’s Achilles Heel: Copyright

          Comments as Verifiers on YouTube:  The Fleetwoods

          The Pope’s Channel

          YouTube as International Information Liberator

4: Wikipedia

          Pickles and Pericles

          Inclusionists v. Exclusionists: Battle Between Wikipedian Heroes

          Neutrality of Editors and Conflicts of Interest

          Identity Problems

          All Wikipedians Are Equal, But Some are More Equal than Others

          Transparency on Wikipedia Pages

          Wikipedia versus Britannica

          Old vs. New New Media in Reporting the Death of Tim Russert

          Encyclopedia or Newspaper?

          Does Wikipedia Make Libraries Unnecessary?

          The United Kingdom versus Wikipedia

5:  Digg

          Shouting, Paying for Diggs (and Buries)

          “Friends” in New New Media

           Ron Paul vs. Barack Obama on Digg

           Ron Paul and the Older Media

           Reddit, Fark, Buzzflash, and Digg Alternatives

6:  MySpace

           The Irresistible Appeal of “Friends”

           “Cyberbullying” on MySpace

           New New Media Provide Medicine for Cyberbullying

           MySpace as One-Stop Social Media Cafeteria

           MySpace Music and New New Media

           MySpace Poetry

           MySpace Bones:  Cooperation Between Old Media Narratives and New New

               Media

7:  Facebook

           MySpace vs. Facebook: Subjective Differences

           MySpace vs. Facebook:  Objective Differences

           Facebook Friends as a Knowledge-Base Resource

           Facebook Friends as Realtime Knowledge Resources

           Facebook Groups as Social and Political Forces

           Facebook as Myriad Local Political Pubs

           Meeting Online Friends in the Real World

           Reconnecting with Old Friends Online

           Protection for the ‘Hidden Dimension’: Cleaning Up Your Online Pages

           Photos of Breast-Feeding Banned on Facebook

8:  Twitter

           The Epitome of Immediacy

           Interpersonal + Mass Communication = Twitter

           Twitter as Smart Tee-Shirt or Jewelry

           Pownce and other Twitter-Likes

           Twitter Dangers: The Congressman Who Tweeted Too Much

           McLuhan as Microblogger

9:  Second Life

           History and Workings of Second Life

           Second Life and Real Life Interface

           A Seminar in Second Life

           Kenny Hubble, Second Life Astronomer

           Sex in Second Life

           Lost in Second Life

10:  Podcasting

           How is a Podcast Made?

           Blueprint for a Podcast

           Podcast Storage and Distribution: Players, ITunes and RSS Feeds

           Case Study of Podcast Success: Grammar Girl

           Podcasts on Phones and in Cars

           Podiobooks

           Podcasts and Copyright: Podsafe Music

           Advertising on Podcasts

           Live Streaming

           Webinars and Vidcasts

11:  The Dark Side of New New Media

           Pre-New New Media Abuses: Bullying, Flaming, and Trolling

           Online Gossiping and Cyberbullying

           Cyberstalking

           Twittering and Terrorism

           The Craigslist Bank Heist

           Spam

           Old Media Over-Reaction to New New Abuses: The Library vs. the Blogger

12:  New New Media and the Election of 2008

           Obama Married the Internet to Community Organizing

           New New Media VP Announcement Misstep

           Inauguration and After on the Internet

           The President and the Blackberry

           White House Moves from Web 2.0 “Dark Ages” to New New Media

13:  Hardware

            The Inevitability of iPhone and Mobile Media

            The Price of Mobility

            The New New Media Exile of Useless Places

            Smartphones in the Car, in the Park, and in Bed

            Batteries as the Weak Spot

            iPhones,  Blackberries, Bluetooth, and Brains

Bibliography

Index

 Paul Levinson is Professor of Communication &  Media Studies at Fordham University in New York City. Professor Levinson appears on "The O'Reilly Factor" (Fox News), "The CBS Evening News,"  “NewsHour with Jim Lehrer” (PBS),  “Nightline” (ABC), and numerous national and  international TV and  radio programs. He reviews the best of television in his InfiniteRegress.tv blog, and was listed in The Chronicle of Higher Education’s “Top 10  Academic Twitterers” in 2009.  Paul Levinson's eight nonfiction books, including  The Soft Edge (1997), Digital  McLuhan (1999),  Realspace (2003), and Cellphone (2004), have been the subject of major articles in the New York Times, Wired, the Christian Science Monitor, and have been translated into ten languages.  His science fiction novels include The Silk Code (1999, winner of the Locus Award for Best First Novel)., Borrowed Tides (2001), The Consciousness Plague (2002), The Pixel Eye (2003), and The Plot To Save Socrates (2006).  His short stories have been nominated for Nebula, Hugo, Edgar, and  Sturgeon Awards.